Coffee comeback: Coffee industry growth in the Philippines

When thinking of the worlds coffee heavyweights, countries like Brazil, Ethiopia, and Columbia come to mind. We rarely see the Philippines amongst those at the leading edge of the coffee industry.

It may seem unusual that neighbouring countries to the Philippines – Indonesia and Vietnam etc. – are regularly amongst the top coffee producers in the world; yet, the Philippines is rarely mentioned.

This was not always the case:

Coffee was first introduced into the country back in 1749, by a Franciscan friar. It quickly grew into a thriving industry. The Philippines continued to be a prominent coffee producer until the end of the nineteenth century, towards the end of the Spanish colonisation.

Around this time the countries crops were decimated by coffee rust disease. Trade began to taper off due to a lack of government support and a decline in the international coffee prices. This caused farmers to abandon their endeavours and move on to growing different crops.

Though, this only lasted until the middle of the twentieth century when the popularity of instant coffee took off.

Today, the Philippines coffee industry is continuing to blossom. The current high prices and an increase in local and international coffee chains have pushed farmers to refocus on producing coffee crops.

International chains such as Starbucks have spread across Manila as well as smaller local cafes which continue to gain a strong presence across the country. All in a bid to tap into the countries expanding coffee industry.

Tourism potential in coffee plantations

Many coffee experts have spoken out about the possibility for coffee farmers to welcome tourists to their estates. Ecotourism already draws a significant flow of international guests to the country. It’s up to farmers to take advantage of the industry by making their plantations more tourist friendly.

Catering plantations to the needs of tourists will provide alternative revenue sources to many farmers. This will address the issue of having a limited income, which many farmers are now facing.

The coffee industry employees approximately 200,000 Filipinos. Opening the plantations up to tourism will have a flow-on effect in providing many other employment opportunities in the local communities.

Coffee tourism also has the potential to strengthen local economies. As tourists enter a community, many other related businesses will see revenue growth.

Kapeng Tagalog: Arabica coffee in the Philippines

Arabica coffee is the most consumed coffee in the world. Though only 5% of the coffee produced in the Philippines is the high-grade Arabica coffee.

Although the coffee is known as Arabica, in the Philippines it is often referred to as Kapeng Tagalog.

Arabica is mostly grown in high altitude areas. So, you will find it in provinces such as Benguet, Sagada, Ifugao and Mt. Matutum. With the different locations comes a signature taste to the coffee.

For example, coffee from the infamous Cordillera region has an acidic, sweet taste. Whereas, the coffee from Mindanao has a bittersweet flavour with a floral aroma



Robusta: Back to basics

Most of the coffee grown in the Philippines is the Robusta variety. The crop is easy to maintain and provides a higher yield; it is subsequently a highly commercialised variety. Due to these positive factors, 85% of the coffee grown in the country is Robusta.

Much of this harvest is the sold on to Nestle who use it to make their iconic instant coffee varieties seen in supermarkets and Sari-Sari stores across the country.

Unlike Arabica, Robusta coffee thrives on lowlands. You can find plantations located across regions such as Bukidnon, Misamis Oriental, Sultan Kudarat, Bataan, Bohol, Cebu, Compostela Valley and Palawan amongst others.

Robusta – although seen as a low-grade coffee – has slowly begun to raise its profile to that of Arabica and other quality coffees. The Robusta is known for its sharp flavour and high caffeine content. It is often more bitter than Arabica due to its pyrazine content.

Kapeng Barako the full-bodied Liberica

The Liberica is much rarer than the other coffee varieties with only 3% of the Philippines coffee production being of the Liberica variety. The UN Food and Agriculture Organisation recognises the rarity of the species on the world stage. They have estimated that internationally, less than 2% of the commercially produced coffee is Liberica.

In the Philippines, you will often hear Liberica referred to as Kapeng Barako. The term “Barako” is used to refer to the masculine qualities of a male; it is used to emphasise the strong signature taste of the coffee.

The coffee originated in Liberia, West Africa. It was then brought to the Philippines with the original plantations being set up by the Spaniards in Lipa during the colonial era.

Lipa is still one of the countries prime locations when it comes to Liberica coffee. The high altitude coupled with the excellent climate and soil sets the coffee from Lipa apart from other Liberica varieties.

Due to quantities of Liberica coming from Batangas, most coffee in the province is referred to as Barako. The majority of the rare, exotic coffee is found in Lipa as well as other high altitude areas within the region.

The fruity flavours of Excelsa

Excelsa is often confused for Liberica or Robusta. Although Excelsa does have some distinct qualities which set it apart from the other coffee varieties.

It is often pointed out that Excelsa has a distinctly sweet, fruity flavour. Some also note that the coffees aroma is a lot more apparent than its taste. The characteristics of the coffee are often compared to foods like jackfruit.

Excelsa is a little more prominent than Liberica with 7% of the Philippines coffee production being that of Excelsa. It is often more favoured due to its drought-resistant qualities.

Like Liberica, Excelsa coffee can be found in Batangas and Quezon; plantations have also been set up in Sorsogon.

Cordilleras Civet Coffee

The Philippines Civet coffee or Kape Alamid is harvested in the fertile ground of the Siera Madre Mountains in the Cordillera region of Northern Luzon.

The name Kape Alamid hints at the distinct characteristics of this coffees production method which sets it apart from the rest.

“Alamid” refers to the Palm Civet (Paradoxurus Hermaphroditus philippinensis). A Civet is a small animal related to the mongoose. They are viewed as pests in the Philippines, often hunted for their meat.

The coffee production begins with the Alamids. The animals are attracted to quality berries. They will use smell to find the ripest, finest berries to pick.

They will then fill themselves up with these berries, but they will later excrete them as the Alamids are unable to digest these berries.

As the berries pass through the Alamid, the stomach acids and digestive enzymes affect the chemical structure of the coffee bean. It is this digestive process which gives civet coffee its distinct taste. The fermentation of the bean as it passes through the civet’s digestive system sets civet coffee apart from the rest.

Moulding skulls: The ancient practice of skull binding in the Philippines

I’m sure we have all seen those iconic National Geographic photos featuring different tribes from around the world. Many of those images being of isolated tribes still engaging in unusual practices passed down by their ancestors.

It is common to see pictures of African and Amazonian tribes who still engage in the practice of lip stretching. You can often see photos of the women from the mountainous regions of Burma and Thailand who still engage in the practice of placing brass coils around their necks. This pushes their shoulders and collar bones down to give the appearance of a longer neck.

Then we have the Philippines.

Skull moulding in the Philippines

Before the Spanish occupation of the Philippines, the Visayans (Natives of the Philippines southern region) practised skull moulding to enhance beauty.

This cranial deformation, also known as head flattening or binding was a form of early body modification in the Philippines. This was performed by intentionally distorting the normal growth of a child’s skull by applying pressure to particular areas.

The procedure was only performed on children as their skulls were still soft, the same process performed on adults would only damage the skull.

The early Visayans thought of broad faces, receding foreheads and flat noses as being attractive. So, the head binding was a means of reaching these local standards of beauty.

The Visayan skull moulding was carried out using a tangadThis is a set of thin, comb-like rods bound to the babies forehead. The tangad hinders the forward growth of the babies skull. The skull is, therefore, directed backwards meaning they grew higher at the rear.

As the Spanish influence spread across the country these indigenous concepts of beauty moved aside as locals favoured the European beauty standards which came with the Spanish culture.

Archaeological excavations in the Visayas have helped bring to light the popularity of skull moulding. Burial sites in Cebu, Samar and Bohol amongst others have produced dozens of skulls showing signs of skull moulding.

Hilot: Science or Superstition?

“A man too busy to take care of his health is like a mechanic too busy to take care of his tools.” – Spanish proverb.    

 We’ve all been there before:

You wake up early in the morning feeling like your head is about to explode – this is usually coupled with the stuffiness of nasal congestion and that burning feeling in the back of your throat.

In western nations, the next step in this scenario would be to visit the GPs office. They will direct you towards the best way to treat your symptoms and how to nurture your body through the recovery process.

This is the modus operandi most of us follow. This is also a service which many of us – especially those living in the west –  seem to take for granted.

Modern medicine: Treatment of illness in the Philippines

In many Asian nations, the tradition of visiting a doctor is not as common as some may think. Deciding to see a doctor means making sacrifices in other areas of your life. This could mean families are having to go as far as sacrificing food to care for a sick family member.

Modern medicine in the Philippines – although widely available in major cities such as Manila and Cebu – has yet to take hold in many of the provinces. Despite this, strong demand for the services of medical practitioners still exists across the country.

This has lead to many citizens turning to the countries traditional medical practices, a form of folk medicine. With the rise of alternative medical treatment and interest in traditional medicine, has also come an increase in the popularity of folk medicine.

In early Filipino communities, the “Manghihilot” was the primary caregiver. These Hilot specialists (pronounced HEE-lot) were not formally trained. They were usually elderly members of the community who had received instruction and guidance from their relatives. They are then expected to pass the knowledge on to the next generation.

Now the practice of Hilot is deeply ingrained into the culture of the country. It was practised by Filipinos even long before the Spaniards occupied the land. Before doctors, there were albularyos and manghihilots, relied upon to treat broken bones, attending to childbirth, and preparing herbal concoctions to treat ailments present in their communities.

Hilot massage and the summoning of divine power

Hilot contains some interesting practices often not seen within conventional medicine. In modern times it is known for its use of massage as a form of diagnosis and treatment of patients. Before beginning treatment, the manghihilot will call upon the divine power within your surroundings to provide the energy needed for healing.

The manghihilot will then carry out the massage while frequently using various herbs, medicinal plants, and banana leaves to assist in identifying areas of energy imbalance. The goal of the treatment is to call into action the clients powers of self-healing as well as restoring harmony and balance to their body.

Here are a few interesting facts about hilot you probably did not know:

1. It is one of the oldest forms of healing in the Philippines

Before the introduction of modern medicine in the Philippines, hilot was the primary form of healing, and it served people for very many years. It then went dormant for a while as people turned to western medicine until its sudden resurgence.

Now, hundreds of spas and traditional healers are practicing the art even beyond the borders of Philippines. Its success is attributed to the holistic approach to the healing process where wellness of body, mind and spirit is ensured.

2. The practitioners (manghihilots) have no medical training

Yes, you read it right. These particular healers referred to as manghihilots have never attended medical school. These practitioners understand the body often through years of apprenticeship. Ailments that are often easily treatable using this particular form of treatment involve musculoskeletal disorders.

The manghihilots, therefore, employ their understanding of the human body to massage as well as employ chiropractic-like manoeuvres for body and mind healing.

Whether it is sprained muscles, broken bones or even dislocated joints, these doctor’ are famous for being top-notch healers. Mangihilots also understand the body so well they know energy points that hand the entire human being wellness beyond the natural experience.

3. It involves invoking the supernatural

It is often said, doctors treat, but God heals. This is the particular mindset that Mangihilots employ in their healing. First-hand accounts of hilot healing express a process that is deeply spiritual. At the beginning of the treatment, the diagnosis is often done with the help of divine entities as well as energy from the environment.

It is often vital for the patient to be a believer for the manghihilot to evoke self-healing energy from the patient. The combination of the divinities and the energy provided by nature as well as within the body enables both the client and the healer to understand and manage the particular condition at hand.

4. The art is hereditary

As mentioned earlier, being a manghihilot involves years of apprenticeship. Before being accepted as a healer, one has to undergo a lot of training from the preceding manghihilot.

The art is therefore passed through lineages and generations within a particular family. Once a child is identified as a prospective manghihilot, they are introduced to the art of healing at a tender age and live their entire lives around fellow healers.

When they are old enough and have gathered enough experience, they are allowed to start practising. Usually, one was regarded as ready to begin practising after advancing well in age

Modern-day manghihilots are however trained individuals who often work in spas and hospitals. They, therefore, don’t have to be old as they are medically trained in schools. This has however not reduced the demand for the manghihilots who have mastered the art the old school way.

5. Mangihilots often work with herbalists (albularyo)

More often than not, manghihilots involve other professional herbalists known as albularyo. The effectiveness of the healing process will only be enhanced by the herbal equivalents of modern-day medicine.

So as the manghihilots diagnosed and treated the ailments of their clients, the albularyo tagged along and handled the herbal aspect of the healing. It is vital to note that it is virtually impossible to be both a manghihilot and an albularyo. Both forms of art involve many years of apprenticeship and training. Their co-relation is often thus very vital to ensure that the client is fine in all aspects.

6. The healing process involves a lot of earth elements

This healing process is often so much more than just a massage. The whole process consists of a lot of natural attributes.

For starters, during the process leaves of different plants as well as special soil and other earthly elements are used. The mangihilots often attribute the entire process to nature. Therefore they involve a lot of natural products in the whole process. Banana leaves, dagdagay sticks (traced back hundreds of years) and volcanic soil is often used in the process for different reasons.

These elements were used many years ago but are still used even in modern day hilot treatment. Banana leaves, for instance, is often leased with coconut oil then run over the body to clear energy blockages. Also, it is a natural ionizer and has an antiseptic effect that treats maladies such as fevers.

Whether it is mild ailments such as fever, cold or even stress, or it is more severe ailments such as broken bones or dislocated joints, hilot is often a way of healing your body and mind.

With the proven therapy that involves wellness over a period of time, hilot is a form of treatment everyone should try once in a while. It will give you an experience of a lifetime and healing that might actually addict you.

It is a fact that healing does occur through hilot treatment. Many superstitions are tied to this particular form of healing. Some people think that it is just modern day medicine that was ahead of its time, others attribute this form of healing to the supernatural.

What do you personally think?

Some would gladly attend this form of healing but others are quite sceptical. But, the question of the year is – is hilot treatment a science or superstition?